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Hayley Marts

Hayley Marts

Beckham and Posh visited Frisco for Messi's first road match at Toyota Stadium. August 2023

As Messi prepared to hit the road for his first away match in the MLS, I gathered some teammates who volunteered to recreate this skit from the film, 'Elf', and it not only drove excitement, but insane engagement and laughs.

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A sneak preview of Kaleidoscope Park

My spin on 'April Fools' for our destination

Coverage of a new restaurant opening in Frisco

A simple timelapse video of the Solar Eclipse

Linking back to a blog on our website, I decided to cosplay as different characters (listed in our blog) for Halloween).

This one was so much fun. For 'Mean Girls Day' and to celebrate the opening of Sidecar Social in Frisco, my teammates helped me recreate the iconic (and at the time, trending) audio from the film. Our audience loved seeing our team be goofy and quirk

Proof that not everything you post needs to be perfect. This was simple b-roll, that I decided to publish without editing. As you can see at the end, my nephew stumbles, and it created all sorts of engagement for us in the comments!

Even when people are confused, engagement still counts.

Following our viral 'Live' videos of the Universal Kids Resort announcement, I decide to lean into the 'Minions Fanfare' and do a simple nod to Universal with this post. This helped amplify the message and gave our audience a first-look at the office

Recap of our Guinness World Record Achievement!

I gathered our Frisco mascots for a shoot at the National Soccer Hall of Fame to drum up excited for the summer of soccer.

As we prepared to welcome Team Sweden to Frisco,

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While we were limited on what we could say due to IP partners and confidential information, I decided to lean into the excitement of the upcoming Universal Kids Resort opening by using license-free images and combining those into the various IP's at

A preview of the new Universal Kids Resort prior to opening. All content I created around Universal Kids Resort was unique and created with approval from NBC, Universal, and affiliated IP's.

Organic views. A preview of the new Universal Kids Resort prior to opening. All content I created around Universal Kids Resort was unique and created with approval from NBC, Universal, and affiliated IP's.

Jumping on the conversation surrounding the USMNT's elimination from the 2026 FIFA World Cup, I decided to lean into this and highlight that the USWNT's real FIFA World Cup trophies are located right here in Frisco at the National Soccer Hall of Fame

My take on the viral 'coconut water stitch' trend

Omni PGA Frisco Resort opened it's doors in May 2023. I gave a 60 second look at the entire resort, drumming up excitement for this new luxury hospitality in Frisco.

My take on a trending and royalty-free audio that was reposted by Charlotte Jones and all of the DCC

100% organic: As Messi prepared to hit the road for his first away match in the MLS, I gathered some teammates who volunteered to recreate this skit from the film, 'Elf', and it not only drove excitement, but insane engagement and laughs.

UGC coverage of Babe's Chicken Dinner House

NCAA March Madness 2022 -Social Media Lead